John Rossi, #216799

John Rossi delivers innovative style to empower MOA members, attract new rider participation, and diversify revenues. Through purposeful learning experiences, authentic connections, and improved communication, John’s work will establish vital new alliances and strategic partnerships to realize scalable growth across regions implemented through Three-Initiatives.


Deliver a year-round, national education curriculum fostering creativity and tangible life-skills through meaningful, experiential learning opportunities.

Moto-Technik: teach motorcycle maintenance, repair, restoration, and self-expression.

Moto-Expedition: motorcycle travel combining philanthropic intent to preserve endangered historic sites teaching hands-on restoration alongside wilderness survival skills.


Facilitate the “real-time” conversation across regions giving voice to our ever-expanding audience of riders to co-author BMW-MOA initiatives and envision motorcycling’s future.


Adopt current IT platforms integrating web, print, and smart-phone applications with useful content, searchable archives, member’s expertise, and BMW’s institutional knowledge.

John’s motorcycling collaborations are evidenced through serious overland expeditions, coaching with Penguin Road Racing School, and founding a MotoGP travel company. An industry influencer, John has conducted multi-brand motorcycle tests, authored numerous articles, conducted lectures at Americade, Larz Anderson Museum, and Vanson Leathers.

Rossi (58), with his son Milo (17) recently completed 6600 cross-country miles on the 1974 BMW R75/6 owned since 1981. A favorite among several BMWs in John’s stable of purpose-built motorcycles he maintains for racetrack, unpaved, and expedition travel.

The impact of becoming a single parent in 2009 profoundly altered John’s professional stride growing a $30M Architecture & Engineering firm as Principal/VP of Strategic Planning. Recalibrating focus to share life’s joys through parenting entailed travel, skiing, hiking, sailing, extraordinary motorcycle journeys and teaching college accredited preservation programs at National Monument Sites.

The 1,600-mile, 6-day motorcycle camping trip through New England with Milo (12), inspired next year’s 4,500-mile, 6-week excursion through Colorado, Canada, home to Boston riding the Dakar inspired CAGIVA-900. They’ve since motorcycled Nova Scotia, Pacific Northwest, British Colombia, Northern UK to Isle of Mann, met MotoGP legends at Indianapolis, Laguna Seca, Silverstone, hiked Mount Chimborazo in Ecuador to 16K, sailed US Virgin Islands and Nāpali Coast.

John’s early riding in Northeastern Pennsylvania on CZ and Maico moto-crossers established his cornerstone values over four-decades safeguarding motorcycling’s purity as the means to expansive self-discovery.

As a Board member, his philosophies draw from professional ventures and unhurried motorcycling over vast expanses enriching his son from boyhood to college-age. Nightly campfire cooking taught unscripted lessons of self-reliance, resourcefulness, and contemplative reflection on living and mortality. Adventurous challenges reaching remote historic sites, exploring forgotten ghost towns, and interweaving stories of frontier settlers framed critical inquiry of our Nation’s enterprising pioneer values, purpose, and risks.

Miles of demanding dirt routes taught precision riding and navigation employing maps, compass, and sky. Mining tunnels through mountain passes revealed our planet’s fragile geology. Wildlife safety protocols, weather extremes, vast forest fires, and lightening-strikes established indelible respect for nature on remote BLM lands.

A trained architect supervising National Landmark restorations, John’s certifications include PSIA Ski Instructor, NOLS Wilderness Medicine, US Coast Guard Auxiliary, and OSHA.

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