America's Highways Built for All of Us

Over 88,000 motorcyclists sustained crash related injuries in 2016. Sadly, 5,286 people died on America's highways as a result of these accidents. Five-thousand-two-hundred-eighty-six.

Almost 53,000 of these accidents - over 60% - were the result of a collision between the motorcycle and some other vehicle. A number that is completely unconscionable to BMW MOA Foundation Vice President, Vance Harrelson.

Photo credit to Kyle Jensen of the South Whidbey Record


Harrelson is the driving force behind the Foundation's new safety initiative to raise awareness about motorcycle/vehicle collisions and the need to share the road. With a modest donation of $2,542, Harrelson asked the BMW MOA Foundation to do its part to keep BMW motorcyclists safe on America's highways. "Motorcycle awareness seems obvious, yet motorcycle fatalities continue to rise," says Harrelson. "Training and rider education are good places to start, but without the help of everyone, we can’t eliminate the problem."

Harrelson's background in the transportation industry prior to riding a motorcycle taught him that everyone has to ride and drive safe. Harrelson says "Motorcycle accidents aren't just a problem for the rider. Accidents can have a devastating impact on everyone involved, especially if it results in a fatality."

The MOA Foundation responded by developing the "Built for All of Us" campaign which launched at the BMW MOA National Rally in Des Moines. The objective is simple – deploy enough awareness resources where BMW MOA members gather to make a difference. Whether it is yard signs, billboards or press coverage in the local markets, resources provided by the MOA Foundation can raise awareness and keep our members out of the statistics column.

The Foundation is making these resources available beyond the National Rally. Local clubs and safety supporters can request assistance from the Foundation to build their own awareness campaign in areas where they ride and live. Local members can complete the contact form below to request assistance in building an awareness campaign in their community.

According to Harrelson "the effort to keep motorcyclists safe is a huge challenge. We need more than motorcycle safety month if we expect to make a difference." You can support Vance's effort by donating to the Foundation's annual fundraising campaign. All donations will be dedicated to the Built for All of Us campaign and donors have a chance to win a 1999 BMW R1100R.


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