You Deserve It



Created to honor the memory of the founding president of the BMW Veterans Club, Germany, Prof. Dr. Gerhard Knöchlein, we honor individual club members who have made a special contribution towards conserving and promoting the history of the BMW brand.


Friend of the Marque

BMW has many fans and friends, and some of them are quite extraordinary. BMW acknowledges their commitment as passionate ambassadors of the BMW brand by awarding them the title of Friend of the Marque.


The BMW MOA Ambassador program honors members for their outstanding service to the organization, its chartered clubs and members. Ambassadors are appointed by the Board of Directors from nominations submitted by chartered clubs and MOA members. 

Helping Hands Award

For those who have gone out of their way to help and assist another rider. Click the title for a list of award winners, information on recognizing a MOA member.



For those who have gone above and beyond time and time again. Find out how to nominate Key Volunteers and a list of winners.




Our version of a Lifetime Achievement award! We could never say thank you enough to these BMW MOA members for their service.

Rally Rider 50

If you have been to fifty or more BMW MOA National Rallies, you deserve some applause. Find out who has done it and how to do it yourself!


Rally Rider 25

Maybe you didn't have quite enough vacation time for all 50 national rallies, but you made a good effort for 25 of them! You deserve some recognition too!

High Mileage Awards

The mileage awards program recognizes miles ridden on BMW motorcycles in 100,000-mile increments up to two million miles. Check out our honor roll of legendary riders.

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