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BMW Motorrad releases 2018 sales figures

Wednesday, January 16, 2019   (2 Comments)
Posted by: BMW Motorrad Press Release

BMW Motorrad sold more motorcycles and maxi scooters in 2018 than ever before. Compared to the strong previous year, deliveries increased by 0.9 percent. As of December 2018 a total of 165,566 vehicles (previous year 164,153 units) were delivered to customers.

Dr. Markus Schramm, Head of BMW Motorrad, said “2018 was another very successful year for BMW Motorrad. We achieved a sales record for the eighth time in succession. I would like to thank our customers most sincerely for the great trust they have placed in us again in 2018."

With this next sales record, BMW Motorrad takes another great step towards reaching its planned sales target of 200,000 units in the year 2020.

Schramm said, “The 2018 sales figure shows that our motorcycle growth strategy is taking effect. This success was achieved due to the market launch of six new models as well as the powerful BMW Motorrad product portfolio. And we still have a great deal planned for the coming years. Our ongoing model initiative in the premium segment continues. We will expand our product range with emotional and innovative new products in 2019, too. We will also be increasing our involvement in motorsport significantly. In the 2019 season, the new BMW Motorrad WorldSBK Team will lining up at the start with the BMW S 1000 RR at the FIM World Superbike Championship (WorldSBK).

Strong sales in Europe and the USA

Good performance in big European markets and the US were a major cornerstone for these successful sales figures. The most important markets - France (16,615 units), Italy (14,110 units), Spain (11,124 units) and the UK / IE (9,224 units) - as well as the USA (13,842 units) once again recorded high-level sales figures.

With 23,824 units, Germany is the largest individual market for BMW Motorrad yet again as the company defends its position as the most successful motorcycle manufacturer on the German market.

Significant growth in China, Brazil and India

BMW Motorrad is continuing to expand in China and Brazil, too. With 7,561 BMW motorcycles and scooters sold and a growth rate of over 35 percent, China together with Brazil (7,361 units / + 11%) are among the markets with the strongest growth. In India, with 2,187 units sold in 2018, the BMW Group’s own sales subsidiary has successfully established the sales of BMW motorcycles on the market following the start of business in 2017.

GS models are unstoppable

For the first time in BMW Motorrad’s history, more than 51,000 R 1200/1250 GS and GS Adventure travel enduros alone were sold. With a total of around 84,500 units, the traditionally strong R Series once again confirmed its leading position in the overall range. The R nineT model variants played a significant role in 2018 as well.

The 18,773 units of the sports-oriented BMW S Series with the S 1000 RR Supersports Bike, the S 1000 R Power Roadster and the S 1000 XR Adventure Bike were sold worldwide. This shows that these three models continue to be an important pillar in the BMW Motorrad range.

The capacity segment below 500cc among the top five models

BMW Motorrad's G 310 R and G 310 GS models - introduced in 2017 - had been delivered to 24,363 customers by the end of 2018. The two agile all-rounders are thus among the Top Five of the top-selling models in 2018 and are popular all over the world.

Luxury tourers in the fast lane

Sales of the six-cylinder K models are also developing very positively. In its second year of sales, above all the K 1600 Bagger, which is tailored especially to the US market, is proof of the unbroken trend towards large-capacity touring bikes. Timo Resch, BMW Motorrad Head of Sales and Marketing, said, “With 8,306 units sold and a 25 percent increase in sales, our six-cylinder models are among the big winners of 2018 again. The USA especially is an important market for these models. We will continue to increase our involvement in the US in order to strengthen BMW Motorrad’s position there. We will respond to the special market requirements in the USA with a further highly emotional and very authentic BMW Motorrad product.”

Outlook for 2019

BMW Motorrad presents the most powerful product portfolio of all time in 2019 and is in excellent shape all round. Timo Resch said, “We expect to see further growth in sales for our vehicles in 2019, too. We are looking forward to the positive impulses generated by our new products from the R 1250 boxer family, the much anticipated new S 1000 R as well as the F 850 GS Adventure, which expands the mid-size BMW Motorrad model range. Expanding our urban mobility product range with the market launch of the two scooters C 400 X and C 400 GT will also have contribute to success in 2019."


Christian Paley says...
Posted Thursday, December 12, 2019
As a K1600 GA Owner I must say that those figures will go down. With the recall of the transmission and you guy haven't updated the screen to TFT display for ages limited color options (seriously who chooses your colors?) It's clear you main focus is only 1250 GSA looking at the sale numbers. BMW S1000RR received more improvements then the K1600 series. I dont see why a R1250 GSA is priced so closely to a K1600B GA.
Scott Titensor says...
Posted Wednesday, January 16, 2019
The new K1600B Bagger line is selling to many previous Harley owners like myself. Only real disappointment is the lack of accessories including a factory luggage rack option. Would also recommend keeping your accessories at a reasonable price, competitive with other brands. You have real potential with the 6cyl K bikes. Congratulations!

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