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Shoei adds new US distributor, MTA

Monday, October 2, 2017   (0 Comments)
Posted by: Wes Fleming

Shoei Helmets announced today that effective October 1st 2017, Shoei has added MTA Distributing Inc. as an additional distribution channel for the U.S. market, giving its U.S. dealers two sources from which to obtain Shoei products for resale. Helmet House, Inc., Shoei's longtime distributor in the U.S., will continue to serve as a distributor of Shoei® premium helmets.

This change comes about after careful consideration of the U.S. retail marketplace and is expected to increase brand awareness, as well as enhance Shoei’s longstanding position within the motorcycle industry.

"The addition of another U.S. distributor will open up new opportunities for Shoei to expand. We cannot rely on our superior helmets to sell themselves. We must also align ourselves with key distribution channels to ensure that our premium helmets are represented to the appropriate level throughout the U.S. We look forward to this new partnership with MTA and believe their sales force will represent Shoei well.” - Mr. Kenichiro Ishida - President of SHOEI CO., LTD. Japan

"This has to be one of the proudest moments in MTA's history. We have been working very hard to add quality brands to our portfolio and Shoei has to be the crown jewel. The MTA dealers and their customers are the real winners here, and we look forward to being able to fulfill their Shoei needs along with our other fine products." – Mr. Greg Blackwell – President of MTA Distributing Inc. U.S.

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