Lisa Malachowsky, #87815

I learned how to ride a motorcycle at the age of 12. My father taught me clutching principles even though he didn’t ride, and off I went! I did a lot of trail riding on small dirt bikes, then started street riding during college. I had a great group of dedicated motorcycle riders as friends and typically would take four to six tours with them in different parts of the U.S. each year.

I became a long distance touring aficionado and fell in love with the camaraderie that is shared between motorcyclists on the road. In 2005, after a 20-year IT management career, I combined my passion with my profession and started to work in the motorcycle industry full time. I started at San Jose BMW as their parts and service director and quickly worked my way up to general manager. Since then I have worked for a variety of motorcycle dealers and accessories companies, most recently traveling around the U.S. representing Schuberth North America/Held USA at major rallies.

In 2010 my wife and I moved to Phoenix, where I changed careers again to become a Registered Respiratory Therapist and began organizing and leading tours for motorcyclists who scuba dive (my second passion) in my spare time. I spend considerable time exploring the back roads of Arizona and discovering the things other travelers have not yet found. I am a long standing member of the BMW MOA (with a 5-digit membership number!), a 19-year member of the AMA, an Iron Butt rider and a member of several local Arizona clubs. I also previously served on the board of the BMW Riders Association (BMW RA) as its secretary and as a board member at large, so I am very familiar with operations of BMW rider organizations.

I consider myself a brand ambassador even though I have never been given that title officially. I can bring my many talents to the operations of the BMW MOA. I have industry knowledge and many inside connections. I have already served on several club and other national organizations—I’m experienced. I have a passion to move this club in the right direction along with BMW Motorrad and our membership constituency.

As BMW changes its product offerings, we need to be in a position to attract new riders to our membership ranks while keeping our existing members interested. I can help bring new ideas to the table that will result in members who are happy with our direction, engaged with us and riding many miles on their BMWs and other brands. I am a social media junkie and pride myself on keeping my head full of what’s going on in the blogosphere, Facebook and twitter-verse that’s relevant to BMWs.

If that isn’t enough, I’m also working on a riding event to take 100 women and a media support crew across the U.S. in summer 2016 to celebrate the 100th anniversary of the first female riders (the VanBuren sisters) to cross the continent on motorcycle. 

 Visit Lisa and ask questions in the Candidate and Election thread in the MOA Forum.
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