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BMW Motorrad sales up 5.9% in 2016

Tuesday, January 17, 2017   (0 Comments)
Posted by: Wes Fleming

BMW Motorrad sold 145,032 motorcycles and scooters in 2016, a 5.9% rise from 2015, when the company supplied 136,963 units to customers. Across the entire corporation, sales were down in 2016, so this rise in motorcycle and maxi scooter sales should come as welcome news to fans of the brand. To give this a little perspective, note that Harley-Davidson sold 168,240 motorcycles in the United States alone in 2015.

Stephan Schaller, President of BMW Motorrad, called 2016 “highly successful” and touted the company’s near-50% sales increase since 2010, when they sold 98,047 units. He said, “We are well on the way to achieving our planned sales target of 200,000 vehicles in 2020.”

The biggest rises in sales numbers came from European markets. France led the charge with 13,500 units (up 6.4%), followed by Italy (12,300 units / +10.3%), Spain (9,250 units / +19.4%) and the UK (8,782 units / +7.1%). Europe overall saw a 7.5% increase in sales for 2016. Germany remains BMW Motorrad’s biggest market, with 24,894 units sold (+4.5%).

Asia was a big seller for BMW Motorrad as well, with deliveries up in China (4,580 units / +52.7%), Thailand (1,819 units / +42.1%) and Japan (+6.7% - no unit sales provided).

In the USA, BMW Motorrad had its second-best year of sales ever, with 13,730 units sold. This was a 20.2% drop from the 16,501 units sold in the US in 2015. This puts the US in second place behind Germany, but with France’s numbers showing that the 64.7 million people living there could be more excited about BMW motorcycles than the 319 million living in the USA.

Bikes with boxer engines continue to lead BMW’s sales, with the R 1200 GS remaining as king of the hill with 25,336 units sold (+7%). The GS Adventure was close behind with 21,391 sold (+18.8%) and the R 1200 RT in third place with 9,648 units sold (-11.9%).

A total of 23,686 S bikes – 16.3% of total sales – went out in 2016, with the S 1000 XR enjoying a significant increase to 8,835 units (+74.6% - the largest year-to-year increase of any individual BMW motorcycle). Sales of the S 1000 RR reached 9,016 units, a 5.8 decrease from 2015.

BMW Motorrad anticipates improved sales worldwide in 2017, with models ranging from 310 to 1600 CCs on the market, including 14 new or revised models. New bikes expected out in 2017 include the G 310 R (2nd half of the year is the official word) and the R nineT variants in the Heritage series – the Pure, Racer and Urban G/S. The R 1200 GS is being updated for 2017, as are the S 1000 R and K 1600 GT and GTL.

There has been no official word from BMW about when the K 1600 Bagger will hit dealerships, but unconfirmed rumors say the bike obviously being aimed at the US market is unlikely to be available in 2017. Stephan Schaller said, “In the next few years we aim to tangibly increase our market share in the USA. In fact, we’re already laying the foundation for long-term growth by introducing new products tailored specifically to market needs such as the new bagger and the classic R nineT family in the Heritage segment, and we’re also extending our sales and distribution structure, too.”

BMW Motorrad plans to continue expanding its dealer network in 2017, especially in the Americas; in Asia, BMW plans to expand to 1,500 sites.

Schaller wrapped up the yearly sales report by saying, “With our exceptional model offensive we have laid the cornerstone for a successful motorcycle season in 2017. We feel very confident moving ahead into the New Year and we expect to see ongoing sustainable and profitable growth. These forecasts of course assume a stable economic environment.


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