Motorrad moves over 80,000 bikes in first half of 2016
Thursday, July 7, 2016
Posted by: Wes Fleming
BMW Motorrad closed the first half of the year with a new sales record for the fourth straight six-month period, selling 80,754 motorcycles and maxi scooters to customers worldwide as of June 2016 (prev. yr.: 78,418 units). As compared to the equivalent period of the previous year, this represents an increase of 3%. For the first time ever, BMW Motorrad sold more than 80,000 vehicles in the first six months of a year. With 14,993 (prev. yr.: 15,490 units), sales in the month of June were just under the record result of June 2015 (-3.2 %).
Heiner Faust, BMW Motorrad Head of Sales and Marketing, says, “As of June 2016 we were able to set our fourth six-month record in succession, at the same time supplying more than 80,000 motorcycles and maxi scooters to our customers by the middle of a year. Based on this positive development we will now strive to achieve another sales record for the year as a whole.”
The strongest growth is coming from the major European motorcycle markets of Spain (+22.6 %), Italy (+6.9 %) and France (+5.6 %). Southeastern Europe also saw growth. The Chinese market in particular continues to show considerable growth potential for BMW Motorrad with a dynamic increase in sales. As compared to the equivalent period of the previous year, sales increased in China by 74.3 % to 2,388 units. Sales in Thailand and Japan were also well above the previous year, rising 62.6% and 10.4% respectively.
Germany remains the largest market for BMW Motorrad. With 13,792 (+2.0%) units sold there, BMW Motorrad is the overall market leader. In the relevant segment over 500cc capacity, BMW Motorrad also leads markets in Spain, Austria, Belgium, the Netherlands, Russia, Brazil and South Africa.
The world's most popular travel enduro, the water-cooled R 1200 GS, remains unrivalled as the top-selling BMW Motorrad model. Now in its fourth year of sales, supplies increased 3.8% to 13,792 motorcycles compared to the previous year. Demand for the R 1200 GS Adventure has likewise continued to increase in what is now its third year of sales, with 11,732 (+12.5 %) units were supplied in the first six months of the year. Over 44% of all boxer GS motorcycles ordered this year were the Adventure variant.
The high-performance four-cylinder Adventure model S 1000 XR (5,480 units) and the supersports bike S 1000 RR (5,291 units) have recently moved up into third and fourth position. The touring classic R 1200 RT (5,123 units) follows in fifth place, followed by the R nineT (4,629 units). Now enjoying a cult status, this classic boxer motorcycle has far surpassed expectations in terms of its sales figures.
Demand for the C 650 maxi scooter is also well above the previous year. As of June, 5,259 units (+73.2 %) of the new edition of the two premium scooters were sold. In addition to this, 447 BMW C evolution electric scooters were supplied in the same period (+1.4 %).
BMW Motorrad expects the sound level of demand for current BMW products to continue in the second half of 2016. At the same time, additional stimuli will be provided by the second model of the BMW “Heritage” world of experience, the new R nineT Scrambler (market launch in September 2016), the new G 310 R (market launch in October 2016) and attractive model facelifts in the boxer and F series.