BMW Group reported its May 2016 and year-to-date sales figures for the U.S., and the news is grim for the first five months of the year.
In May 2016, 1,221 BMW motorcycles were sold in the USA, a 40% drop from the 2,034 sold in May 2015. This bucks trends seen in worldwide sales in March (up 19.6% over March 2015) and April (up 1.4%).
Year-to-date figures are less dire, with 2016's NA YTD numbers (5,641) falling just 17.3% compared to 2015's (6,821). Again, numbers in the U.S. are moving opposite of worldwide numbers seen through the end of March, indicating that April and May sales hurt BMW's overall numbers in the USA. Globally, BMW Motorrad was up 2.5% on YTD sales through the end of March 2016 and up 5.5% through the end of April.
Motorcycle sales numbers in the U.S. are moving similarly to other BMW products, including MINIs.
Although cost is a factor, when I bought my first new BMW (1973 R75/5 dealer demo), it cost $2250 with a set of Wixom bags and top box. The freshly introduced Honda 750 Four cost $1100.
I was happy to pay twice as much for the BMW then, because the reliability, and quality were twice the Honda. And it weighed about 150# less.
What work needed to be done could be so with the included tool kit.
Now...not so much.
My favorite brand has balooned in price and size, without maintaining the engineering advantages.
I recently helped a new F650GS rider change her oil. Only the tool for the oil cap was in the kit. Not even a wrench for the drain plug!!
I'm still an Airhead, but slowly, sadly becoming a BMW non-afficionado.
I tested a new GS in March and while I thought it was good - it was $5k more expensive than the KTM 1190 Adv and had less performance with similar features.
It is simply not $5k better than the competition anymore and dealers do not offer much in the way of bargaining. Yet.
BMW Motorcycle Owners of America
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