BMW Motorrad sales off to good Q1 growth
Monday, April 11, 2016
Posted by: Wes Fleming
BMW Motorrad achieved its best start into the new motorcycle season to date with solid growth of 7.7%. In the first three months of 2016, 33,788 motorcycles and maxi scooters were delivered to customers (prev. yr.: 31,370 units), 2,418 units more than in the equivalent period last year. In March BMW Motorrad delivered 16,465 vehicles worldwide (prev. yr.: 15,912 units), amounting to a 3.5% growth in sales.
Heiner Faust, BMW Motorrad Head of Sales and Marketing, said "BMW Motorrad remains firmly on course for success following the record year in 2015. The current model range is very popular with our customers. This is also reflected by the high number of incoming orders. We are expecting are very positive business performance this year, too.”
In the first quarter BMW Motorrad recorded growth above all in Europe and Asia. Developments are especially positive in Spain (2,190 units, +39.2%), Italy (3,125 units, +6.4%) and Great Britain (1,984 units, +9.2%). Germany still remains the strongest single market with 5,668 units (+5.6%) followed by France (3,230 units, + 2.4%). In China BMW Motorrad has increased sales by 74.4% to 853 units sold.
The BMW Motorrad sales are led by the R 1200 GS travel enduro and its sister model, the R 1200 GS Adventure. In the first three months already more than 11,391 flat-twin GS motorcycles have been delivered to customers worldwide. Next on the list of the most sought-after models is the BMW S 1000 RR (2,385 units) and the BMW S 1000 XR (2,206 units).
Faust said, “Naturally last year’s new models are strongly contributing to growth, for example the R 1200 RS sports tourer and the S 1000 XR Adventure bike. However, our spring business is a result of our strong overall model range. Even in its third year on the market, the ultimate travel enduro, the R 1200 GS Adventure, is continuing to achieve ever-higher sales figures. Sales of our long running F Series, the F 700 GS and F 800 GS, also exceed last year's sales overall. Our new C 650 maxi scooters, launched at the turn of the year, are also fully on target.”