BMW Motorrad sets course for future growth
Wednesday, November 11, 2015
Posted by: Wes Fleming
The BMW Group set new targets for its motorcycle division for the coming years. By introducing new models and entering new market segments, the company aims to win new customers worldwide, increasing sales of two-wheeled vehicles to 200,000 units by 2020.
“We want to sustain our profitable growth in the motorcycles segment over the coming years and make a lasting contribution to the success of the BMW Group,” commented Peter Schwarzenbauer, member of the Board of Management of BMW AG, responsible for MINI, BMW Motorrad, Rolls-Royce and Aftersales. “To achieve this, BMW Motorrad will develop its business with new products and expansion in growth markets."
Starting with the premiere of the new BMW G 310 R last week, BMW Motorrad is signalling its intention to enter into the sub-500cc market segment, which they hope will lay the foundation for growth. The compact, agile single-cylinder motorcycle was specially designed for the growing Asian and South American markets, with an eye to European sales as well. BMW also plans to expand its urban mobility offerings by expanding manufacturing of electric bikes.
BMW Motorrad says its core business will remain the over-500cc premium segment. BMW will strive to maintain its market-leading position in 26 countries that saw an 11.5% increase year-on-year in vehicle delivers, with 121,622 units sold through the end of October 2015 - including over 8,600 R nineT motorcycles. (Motorcycle sales for all of 2014 were 123,495 units.) New model plans include the R nineT Scrambler, which will debut at EICMA in Milan on 17 November. (primary site, in Italian, is here)
BMW Motorrad will continue expanding its dealer network to achieve the 200,000 sales goal, with plans to expand locations from 1,100 now to 1,500 in 2020.