Welcome BMW Motorcycles of Prosser (WA)
Thursday, February 12, 2015
Posted by: Wes Fleming
BMW Motorrad USA expanded its brand in the State of Washington with the opening of BMW Motorcycles of Prosser. The new BMW motorcycle dealership, located at 325 Merlot Drive (also home of Desert Valley Powersports) offers a complete line of BMW motorcycles, parts, accessories, apparel and service capabilities in an exclusive new 2,500-square-foot retail showroom.
“When we built our Prosser dealership in 2007, we designed it with the intention of representing a premium brand like BMW. Now our dreams are a reality,” says owner Dan Denchel. Dan and his wife Michelle opened Desert Valley Powersports in 1991 in the neighboring city of Sunnyside, WA. That dealership, originally named Sunnyside Motorcycle Co., was located in a small building off the Yakima Valley Highway – a humble beginning for what has evolved over 18 years into a 26,000-square-foot facility located off Exit 80 on Interstate 82 between Yakima and the Tri-Cities (Kennewick, Pasco & Richland).
“This is not your average motorcycle store,” says Dan. “The space incorporates lots of high-end architectural and design elements that guide customers from one product area to another. We have gone the extra mile to make shopping for a motorcycle fun and enjoyable. It’s like a big toy store.”
Denchel, who has ridden motorcycles for more than 45 years, says he was smitten with the idea of owning a motorcycle dealership while working at an automobile dealership owned by his parents many years ago.
“There was a motorcycle dealership next door, and every time I went in, I said to myself, ‘I could do this better’,” recalls Dan.
He and other members of the Denchel Family are doing just that. Michelle handles the accounting side of the business, while two of the couple’s three sons also pitch in.
“We are delighted to have the Denchel family and Desert Valley Powersports represent the BMW brand,” says Lou Provato, Dealer Development Manager with BMW Motorrad USA. “We are confident BMW will be a welcome addition to the motorcycling community in that part of the state as it offers an abundance of adventure touring opportunities.”
Located in Washington’s wine region, and with more than 40 wineries and distilleries nearby, Prosser is within riding distance to Canada, Oregon, Idaho and the magnificent Cascade, Rockies and Bitterroot Mountain ranges.
The Prosser dealership is an ideal site for staging rides, Dan points out. “Our facility is situated on over three acres and our parking lot can accommodate 1,500 motorcycles,” says Dan. “There are nice hotels nearby, and an RV park right across the street. We’re happy to help plan trips for our customers. We understand that the journey is just as important as the destination.”
For more information about BMW Motorcycles of Prosser, including an upcoming open house and other special events, visit the BMW Motorcycles of Prosser website or call 509-786-0260. Showroom hours are Tuesday through Friday, 9:00 a.m. – 6:00 p.m. and Saturday 9:00 a.m. – 5:00 p.m.