BMW Motorrad sells 123,495 units in 2014
Wednesday, January 21, 2015
Posted by: Wes Fleming
In 2014 BMW Motorrad sold more vehicles - 123,495, the most it the company’s history - than in 2013 (115,215 sold), the 4th straight year of improved year-over-year sales. This is an increase of 7.2% compared to 2013. In December deliveries rose by 10.9% to 7,032 units (Dec. 2013: 6,343 units).
Germany continues to be the most successful single market for the Bavarian brand, with 21,714 vehicles, roughly a fifth of all units, sold in the home market last year. Once again BMW Motorrad was the market leader with a market share of over 25%. The USA followed in second position with 15,301 vehicles sold - 1,201 more BMW motorcycles than in 2013. The next largest single markets were France (11,600) and Italy (10,487). Brazil continued to perform strongly with 7,603 units. In the relevant market segment of the 500 cc and above categories, BMW Motorrad remained the market leader not only in Germany but also in Italy and Spain.
Stephan Schaller, President of BMW Motorrad, said, "We can look back on a successful year. For the first time in company history, BMW Motorrad sold more than 120,000 vehicles. I would like to express my sincere thanks to all our customers for the trust they have placed in BMW Motorrad."
Schaller added, “In 2014 we launched no less than five new models worldwide. These made a major contribution towards achieving the positive sales numbers. With the R nineT we seem to have our finger firmly on the pulse of many BMW Motorrad fans. It got off to a phenomenal start and leapt to fourth place in our bestseller ranking right from the start. This success exceeded our own expectations. BMW Motorrad also ushers in a whole new era in the area of urban mobility with the BMW C evolution. The electric Maxi-Scooter is the first vehicle of its type for BMW Motorrad. It builds on the experience and innovations of the BMW Group and represents an integral part of our sustainability strategy. Almost 550 units have been sold since last May. The good level of acceptance by our customers shows that we have chosen the right approach with this first step towards electric mobility.”
Water-cooled R 1200 GS the most successful BMW motorcycle
The most popular BMW Motorrad models (with over 40,000 units sold) are the R 1200 GS (24,380) and its sister model, the R 1200 GS Adventure (16.242). The BMW R 1200 RT takes third place with 12,140 units sold. The R nineT sold exceptionally well; in its first year of sales, BMW delivered 8,488 units worldwide. With more than 10,000 units sold, the S 1000 R and the S 1000 RR both achieved outstanding sales results. The middle range models, F 800 GS/GS Adventure (7,040/4,278 units) and F 700 GS (6,499 units) as well as the F 800 R (3,953 units) and F 800 GT (3,901 units), also remain very popular. The Maxi Scooters C 650 GT and C 600 Sport (6,391 units) were also well received.
A look ahead to 2015 for BMW Motorrad
The coming season will see numerous innovative and emotional vehicles added to the product portfolio. The new BMW S 1000 RR will be for sale at dealers starting in spring 2015. The next generation of the supersport bike offers increased engine output (to 199 bhp), a 4 kg weight reduction and even greater usability. The BMW R 1200 R and the R 1200 RS, two new flat-twin models, will be launched into the coming season. In the new edition of the F 800 R, BMW Motorrad is continuing its series of powerfully distinctive parallel twins.
With the S 1000 XR, BMW Motorrad is also launching the fourth series of its family of high-performance, sports-oriented motorcycles with 4-cylinder inline engine. It unites the qualities of the BMW Motorrad GS, Touring and Sports models resulting in a new breed of motorcycle – Adventure Sport.