BMW Motorrad beats 2013 sales record in November 2014
Friday, December 5, 2014
Posted by: Wes Fleming
As of November 2014, BMW Motorrad surpassed its entire 2013 sales figures, selling 116,463 motorcycles and scooters through the end of the month. In all of 2013, BMW sold 115,215 units.
Heiner Faust, BMW Motorrad Head of Sales and Marketing, said "This excellent retail result is mainly due to solid growth in the European markets, Asia and the USA. The sales figure for Germany, our largest individual market, is just above last year's high level."
Faust added, "Clearly we are appealing very effectively to our customers with all our new models. Our shooting star is the R nineT, which has made it from zero to fourth place on our bestseller list as of November. Meanwhile, our new supersports bike for model year 2015 - the S 1000 RR - has received outstanding reviews in the motorcycle press. We are very much looking forward to seeing the first comparative tests among current competitors. We are also getting very positive market signals for our other four new motorshow presentations, the R 1200 R roadster, the sports touring bike R 1200 RS and the S 1000 XR in the new Adventure-Sport segment, as well as the mid-range model F 800 R. So as the year draws to a close we are not only looking at a new sales record but also excellent prospects for further growth in 2015."