If these remarks are in the wrong area please move accordingly. I'm no publisher or editor however I have a suggestion toward one goal mentioned on page 21 of January's edition of ON. Mr. Winkel provided data regarding management of ON including the need to produce a "tighter" magazine including production cost for paper, print, shipping/mailing and page count. All well and good I'm sure. However, these ideas were typed on a page with an empty 2 1/2 inch top border. In fact, pages 19, 22, 24, 25 and several others throughout had rather extra large top border. I realize any magazine flows better with organized "breaks" however, this seems like quite a bit of "empty" space.
Don't get me wrong, I think the magazine is worth paying for and reading. However, in staying with Vince's primary message, perhaps better utilization of the space available would save on production cost. Just off the top, seems like more "page-wide" ads would contribute to less page usage. Page-wide ads varying in depth from 3/4 to 3 inches could certainly convey most vendor messages and help fill those overly large border areas....saving "empty" page totals...and costs?