Yes, I'm sure BMW could do the same. They already do to some extent here in Bergen County where their corporate HQs is located. They also give away quite a few brand new M/Cs to local police depts.
I've posted this before, that when I spoke with a H-D VP in Milwaukee, they said that Harley will do anything to keep their share of the market and said that they strongly feel that that 8 yr old boy riding in his father's car looks out and see a motor cop in the next lane, that when that boy reaches 18 yrs of age and looks to buy a M/C he will in the back of his mind recall seeing that cop on that Harley.
Presently- 2010 Honda NT700V 1978 Honda CB400TII
Sure see a lot of new RTP bikes coming out of crates at long beach bmw, bikes look pretty well set up except for department radio and gun rack. Explained to me that the harness is factory installed so equipment is plug and play
FYI police in downtown Amsterdam ride yamaha 230 street legal dirt bikes, so they can maneuver the narrow streets. Side arm, hand held radio and a MP5 slung over their shoulder, all they have
Unfortunately, cops do not buy the motorcycles. In our community, a tight fisted city manager and city council make the decision solely on price. When I worked for the local police department (civilian) the cops loved the BMWs, but their opinion did not matter. The real issue was the deal Harley had at the time. They basically had a deal that was a lease/buyback program that put the price of a new bike at a net cost of almost nothing. This coupled with the added maintenance cost of a non-"murican-made" bike killed the deals.
I was at Long Beach BMW a few days ago and took the opportunity to chat with a CHP motor officer -
He said that they're not getting any more new BMWs, but they'll be getting Harleys - purely due to financial considerations.