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Thread: Discount BMW Parts - from a BMW Dealer

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    Alps Adventurer GlobalRider's Avatar
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    Question Discount BMW Parts - from a BMW Dealer

    Who is everyone using for discount BMW parts from a BMW dealer?

    In the past I've used Competition Accessories when they were a BMW dealer and then Bob's BMW and Hammersley BMW thereafter.

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    Hi Alex, check you PM box.
    Marty Hill
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    Quote Originally Posted by GlobalRider View Post
    Who is everyone using for discount BMW parts from a BMW dealer?

    In the past I've used Competition Accessories when they were a BMW dealer and then Bob's BMW and Hammersley BMW thereafter.
    Were you not happy with Bob's?

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    Quote Originally Posted by billy walker View Post
    Were you not happy with Bob's?
    Its been a while, but I do remember them screwing up one of my orders...and I only placed a couple of orders with them at the time.

    Besides, do they offer 20% off MSRP?

    The late Frank at Hammersley was great to deal with.

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    Quote Originally Posted by GlobalRider View Post
    Its been a while, but I do remember them screwing up one of my orders...and I only placed a couple of orders with them at the time.

    Besides, do they offer 20% off MSRP?

    The late Frank at Hammersley was great to deal with.
    I have never dealt with Bob's, I'm only aware of their excellent reputation. 20% off MSRP is nothing short of incredible so the price is right in anybody's book.

    Let me ask you this: I have never met Bob and have never purchased a single penny from him. I do however believe strongly in being fair. Bob's has an excellent reputation, has excellent pricing and presumably sends out thousand upon thousands of orders a year. Do you think that every order was sent out perfectly? Do you think Bob's is perfect? GlobalRider, in the interest of fairness you really need to give him another chance until he proves or disproves the dealerships reliability. One or two orders simply isn't going to show you anything. It is merely building a track record which over the course of time, or the quantity of orders from you, will determine if he is a trusted source or not.

    Put the shoe on the other foot. If everyone stopped doing business with you every time you made a mistake what would be your response? I assume the goal of striving for AND reaching perfection is not going to be on the list. Obviously I'm a consumer just like you. We all are. You apparently have placed orders with Bob although the exact quantity isn't stated. You do say he screwed up "one" order. Can that possibly be enough reason to not deal with someone again?

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    Bob's "excellent pricing"-is it discounted or MSRP? Please, spare the lectures on the cost of operating a business, I want to save if possible & lack the funds to throw it around anymore than I have to.
    I'm with OP, I want a discount if somebodies gonna do it , so, who does it now? There are lots of BMW auto dealers out there online & happily discounting BMW auto parts from their parts department @ around 20% & they are obviously doing it on purpose & I suspect they are trying to make some money too.
    "If I had my life to live over, I'd dare to make more mistakes next time...I'd relax,I'd limber up... I would take fewer things seriously...take more chances... take more trips...climb more mountains...swim more rivers...eat more ice cream." Jorge Luis Borges at age 85.

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    There are lots of BMW auto dealers out there online & happily discounting BMW auto parts from their parts department @ around 20% & they are obviously doing it on purpose & I suspect they are trying to make some money too.
    Keyword: auto

    Supply & Demand; more cars than motorcycles.
    "It is what you discover, after you know it all, that counts." _ John Wooden

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    Quote Originally Posted by lmo1131 View Post
    Keyword: auto

    Supply & Demand; more cars than motorcycles.
    Doesn't mean a thing. For 12 years I got 20% off on parts/large parts like wheels I got 25% off. The dealer was still making money. You have no idea what the markup is.
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    Quote Originally Posted by kantuckid View Post
    Please, spare the lectures on the cost of operating a business.
    Yeah, my local dealer whines about not making any money as he drives by with his window down in his Audi A8 and his son in a Porsche Carrera. Gosh, can I also not make any money and own those.

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    Quote Originally Posted by kantuckid View Post
    Bob's "excellent pricing"-is it discounted or MSRP? Please, spare the lectures on the cost of operating a business, I want to save if possible & lack the funds to throw it around anymore than I have to.
    I'm with OP, I want a discount if somebodies gonna do it , so, who does it now? There are lots of BMW auto dealers out there online & happily discounting BMW auto parts from their parts department @ around 20% & they are obviously doing it on purpose & I suspect they are trying to make some money too.
    I have re-read the OP and I jumped to a conclusion. I do not know if Bob discounts or not. Why not contact him direct at (301) 497-8949?

    Sorry for the misinterpretation... my fault completely.

    Given the number of dealers that have closed shop you should actually care if your dealer stays in business. There are many who would have no one nearby for their motorcycle problems especially so on a BMW.

    You can't compare motorcycles and cars. BMW is nothing but a small niche player in the motorcycle business. There is no such thing as a large BMW motorcycle dealership although you may find BMW's within a large store as part of a multi-franchise store. Car components are popped out by the ten's of thousands and probably hundreds of thousands in some instances. No such thing exists in the motorcycle business. Sorry in advance for the business lecture. Sometimes the truth gets in the way of life.

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    Quote Originally Posted by martyhill View Post
    Doesn't mean a thing. For 12 years I got 20% off on parts/large parts like wheels I got 25% off. The dealer was still making money. You have no idea what the markup is.
    Yes, but I do. Margins have decreased quite a bit through the decades. Folks outside of the business more than likely would not be aware of that. 20% in the motorcycle business is an extremely good discount. Increase that by another maybe 1 to 3 points merchant fee discount if the customer used a credit card for the purchase. Even more with Amex. Merchant fees are taking right off the gross revenue and not the net. Merchant fees also take a portion of the sales tax. The dealer needs to make up for the loss on the sales tax liability with the dealers own funds. The state doesn't care if someone paid with a charge card. Most transactions today are card based. A complete flip from maybe 30 years ago.

    Let me make this clear. I do not fault someone wanting to save money. I do object to people accusing someone of ripping them off because they won't sell something at the requested price. And then blogging about it on the internet because the customer didn't get their way. Is that really the right way to handle it? When's the last time you went into the grocery store and asked for a discount solely because you felt you were entitled to one.

    My real concern is doing things in the spirit of fairness and doing right by one another as hokey as that may sound.

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    Quote Originally Posted by GlobalRider View Post
    Yeah, my local dealer whines about not making any money as he drives by with his window down in his Audi A8 and his son in a Porsche Carrera. Gosh, can I also not make any money and own those.
    Most stores require 7 figure net worth's today and the ability to obtain high 6 figure and 7 figure floor plans. Is it possible this gentleman already has money or the business was the sole provider of these goodies?

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    Billy, I saw some of the margins about 1 month ago. Is that recent enough?
    Marty Hill
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    Quote Originally Posted by martyhill View Post
    Billy, I saw some of the margins about 1 month ago. Is that recent enough?
    That's no secret. Most gross margins today run from approximately 25% to approximately 40%. I no longer work in a dealership but take any aftermarket item and I will gladly tell you dealer net and MSRP. Furthermore, I'll document it by taking a screen shot and faxing it to you.

    Most dealer gross margins in their parts department run from the mid-20's to the mid-30's overall. A few will exceed mid-30's and a few will be less than mid-20's. Remember we're talking gross margins here. Merchant account fees have not been removed nor have freight charges, payroll, parts that never get sold and can never be returned etc., etc. Every parts department will end up with their share of no-solds. Those no-solds if not controlled will eat you alive. Margins 25 to 30 years ago we approximately 10 points higher.

    Ask me anything and I'll gladly give you the truth and support my statement with proof thru screen shots. I am not embarrassed by what we charge. We ain't leaving the store at night and laughing all the way to the bank I can assure you of that. If you have business skills you will readily see we are not getting rich in this business. You only need to understand a P&L and have a comprehension of the business-side of being in the motorcycle business. This is not my opinion, this is fact.

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    Quote Originally Posted by billy walker View Post
    Most stores require 7 figure net worth's today and the ability to obtain high 6 figure and 7 figure floor plans. Is it possible this gentleman already has money or the business was the sole provider of these goodies?
    And on top of him complaining about not making any money (he was kidding), he charges 25% on top of MSRP.

    And you wonder why I shop stateside for my BMW motorcycle parts, my Honda and Porsche car parts and everything else under the sun. I just don't like bending over and spreading my cheeks.

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