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Thread: BMW announced the sale of Husqvarna to KTM to dealers

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    BMWBOY1100
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    BMW announced the sale of Husqvarna to KTM to dealers

    I heard this morning that BMW had announced the sale of the Husqvarna brand to the president of KTM. My understanding is that there were few details regarding the change and it's effects on dealerships and owners.
    Last edited by ldcleve; 02-02-2013 at 12:22 PM.
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    Apparently true- plenty on the web at Bloomberg, other business sites, Cycle News, etc

    BMW said they want to focus on "urban mobility and e" stuff-meaning scooters and electrics, I guess, plus they usual fare of the brand rather than Husky's type of machines.

    Dirt bike sales have been in the toilet for several years now and aren't recovering well and BMW itself doesn't do a good job at plying in the pricepoint range of such machines- at their core they are a car company that survives selling high priced cages which are under increasing competition primarily from a rapidly improving VW-Audi line as well as some from Mercedes. Its easy to see why a low priced bike line with modest profit potential doesn't run up a big bunch of fans at corporate headquarters.

    BMW has made a very good contribution to the Husky brand by recent models and prototype work and it will be interesting to see what happens when this is mixed in with KTM's approach to the game.

    A ore immediate issue for the now substantial number of BMW dealers who have taken on the Husky line is what happens to their interest and support- I suspect most will ultimately choose to drop the brand unless somehow some of the KTM stuff comes over also. One can see a reoccurence of the prior Husky parts problems and many related issues in the future unless the transition is managed very well.

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    X-Troller hexst's Avatar
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    Not sold to KTM but the CEO of KTM who if rumors are correct is divesting KTM to even more Indian ownership.
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    Still Wondering mika's Avatar
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    BMW PressClub Release: Strategic realignment at BMW Motorrad

    The sale is to Pierer Industrie AG which is eponymous for principal owner is Stephan Pierer who's day job is CEO of KTM. All the speculation about KTM divesting more to Bajaj and Piere leaving may turn out to be true but European companies seem to allow for this type of thing in ways the US does not.

    BMW Motorrad will take its dings form shareholders and the community for how it ran Husqvarna and its lack of performance. In many ways they deserve it. What will generally be forgotten is they most likely passed on a chance to buy it in the mid 2005 range, Husqvarna then owned by Claudio Castiglioni took a trip through Italian bankruptcy courts - Malaysian ownership - back to a Italian court supervised purchased by a group led by Castiglioni only to be sold to BMW for an undisclosed price. Regulator approval of the sale to BMW went quickly but unraveling Husqvarna from MV Agusta and labor problems took a lot longer and cost a lot more than BMW planned.

    However the ownership/back of the house business works out I hope the front of the house goes better. They have some interesting products and rumors of more to be released later this year.
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    Left Coast Rider
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    Its about time. Dirt bike market was, in my opinion, a bad one to try to get into.

    I'd expect a slight bump in stock price.

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    Registered User greenwald's Avatar
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    Cool

    That venture didn't last long.
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    Old man in the mountains osbornk's Avatar
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    BMW don't seem to do well when they get out of their comfort zone. They couldn't figure out the cruiser market and they abandoned it. They apparently didn't figure out the dirt bike market and are selling it. They have now entered the scooter and electric market and I hope they figure it out. High performance is apparently in their comfort zone with their car history so the motorcycle high performance seems to be working.
    'You can say what you want about the South, but I almost never hear of anyone wanting to retire to the North.

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    Registered User 119240's Avatar
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    Maybe now BMW can spend more time looking into final drive failures on their bikes.
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    Rally Rat
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    Final drive failures? My understanding is they are few and far between, and usually caused by the owners doing burn outs and such. Not a factory issue........

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    Registered User greenwald's Avatar
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    Quote Originally Posted by john1691 View Post
    Final drive failures? My understanding is they are few and far between, and usually caused by the owners doing burn outs and such. Not a factory issue........
    I heard that too just the other day - from Elvis!
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    Bluenoser
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    Quote Originally Posted by john1691 View Post
    Final drive failures? My understanding is they are few and far between, and usually caused by the owners doing burn outs and such. Not a factory issue........
    I think there is quite a few out there that will disagree with you.
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    Registered User westhautianplen's Avatar
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    Amen!

    Quote Originally Posted by 119240 View Post
    Maybe now BMW can spend more time looking into final drive failures on their bikes.
    Maybe concentrate on QC for awhile, Final drives, ABS units, Oil Seals, Fuel Strips,
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    Proud Veteran SteveAikens's Avatar
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    Quote Originally Posted by 119240 View Post
    Maybe now BMW can spend more time looking into final drive failures on their bikes.
    Just how much time do you think they freed up?
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    Still Wondering mika's Avatar
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    I too wish the BMW QC was mythical in its perfection but we have to get a grip guys. I read the recall feeds for three countries every day. Yes BMW Motorrad shows up but I am far more shocked and concerned that Bluebird and other school bus company show up day after day week after week year after year. I put my daughters on their products and they put their children on them now. While I can not predict if or when my FD will melt down or other problems crop up; with regular inspection and maintenance I can anticipate and prepare for problems. Nine months out of the year kids get on buses with no warning, no ATGATT and now no Twinkies. The FD/fuel strip problem seems something to prepare for but come guys - no Twinkies on a bus - we are raising a generation of Evil Knievals.

    Pass the mustard and UP THE REVOLUTION!

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  15. #15
    na1g
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    According to what I just read on the webbikeworld.com site, Husky sales were up 15% in 2012. If that's accurate it would seem to make the brand a keeper. But I never understood why BMW would want to go in that direction to begin with. If they were interested in a line of pure dirt models they could have developed them in-house. Witness the success of the pure (almost) road racer, something totally new to them.

    Re the "mythical QC": BMW sales are reportedly up 2% in 2012, not bad in a not so good year for bikes in general. With sales on the increase there is less incentive to fix problems (not that they admit to problems - publically), and with the new water boxer due out shortly, they aren't going to expend much energy on short-term fixes to the existing line. We can only hope they have fixed the final drive issue on the water boxer. Anyone have any info on whether they have re-designed it or just flipped it over?

    pete
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