That ranks right up there with "Nah nah na-poo poo" on the top ten list of useless rationalizations.
Though someone obviously made a choice to invest in a particular marquee, once those dollars have been laid out, there are reasonable owner expectations of performance, reliability, disclosure and resolution that comes with that investment. That partnership applies to any brand motorcycle.
BMW is hemoraghing respect, and they would be wise to pay attention.
Kevin nailed it. Operative phrase is "reasonable expectation" to perform as advertised.