Different brand, different crowd.
I lead a group ride to join a "ride-for-life" event from my dealer yesterday, and, while I support the good cause for cancer victims, I noticed that our group of sport bike riders (BMW and Japanese brands) were all well dressed but in the minority. The riders of the US-made bikes wore some bits of leather but nothing to protect their arms, hands, faces etc. Instead, they opted to beautify the scene showing off their tattoos and gang insignia. The event was held in Idaho so many chose to take advantage of the "no helmet" option that is legal there.
Drinking beer and mixed alcoholic beverages also seems to be part of the "culture".
Just shaking my head....