Did you catch the newest BMW ad? Saw it in a motorcycle publication for the first time yesterday. If I get a chance, I'll scan it, but the words essentially say...
If you're not wearing BMW gear, you might as well be riding naked.
It shows a rider butt naked standing on the side of the road, wearing nothing but a helmet, standing next to his new GT. (Questionable parts blurred out.)
What a way to make a living!!