No Motorrad USA advertisement

[Visian]

... the word of mouth factor has to be subtracted in order to truly assess the impact of a new advertising campaign.

there is an old saying in the ad biz: "I know I'm spending twice as much on advertising than I need to, but I can't figure out which half to cut."



good read: The Fall of Advertising and the Rise of PR

ian

[cowboyatheart]

Given all of the above, why not SELL BMWON magazine to the general public. It would increase readership, may increase advertising dollars, and maybe can make a few bucks on the sale too!