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Thread: No Motorrad USA advertisement

  1. #16
    look out!!! Visian's Avatar
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    Quote Originally Posted by jforgo View Post
    ... the word of mouth factor has to be subtracted in order to truly assess the impact of a new advertising campaign.
    there is an old saying in the ad biz: "I know I'm spending twice as much on advertising than I need to, but I can't figure out which half to cut."



    good read: The Fall of Advertising and the Rise of PR

    ian
    Go soothingly through the grease mud, as there lurks the skid demon.
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  2. #17
    Registered User cowboyatheart's Avatar
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    Given all of the above, why not SELL BMWON magazine to the general public. It would increase readership, may increase advertising dollars, and maybe can make a few bucks on the sale too!

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