Originally Posted by jforgo
... the word of mouth factor has to be subtracted in order to truly assess the impact of a new advertising campaign.
there is an old saying in the ad biz: "I know I'm spending twice as much on advertising than I need to, but I can't figure out which half to cut."
good read: The Fall of Advertising and the Rise of PR
Wanna go bigger on adventures near you?
Given all of the above, why not SELL BMWON magazine to the general public. It would increase readership, may increase advertising dollars, and maybe can make a few bucks on the sale too!