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Thread: Roundel Patches, jeesh

  1. #1
    criminaldesign
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    Roundel Patches, jeesh

    I was at Holt's yesterday shooting the breeze. Asked Marvin if they had any roundel patches. My Dad recently got ahold of a /6 and would be a nice addition to his other patches.

    Lo and behold, Marvin said BMW doesn't issue patches or anything along those lines anymore. He's says if you do find one it's bootleg and dealership shirts with the roundel are straddling the line.

    Made me think of Motorrad and the MOA logo issue. My gosh, ridiculous stuff if you ask me. Afraid a rider will use the patch not in agreement to the branding guidelines. I maybe behind the times here but patches and motorcycles go hand in hand and think a company would want them out there.

  2. #2
    Registered User sit's Avatar
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    As I travel around, I try to stop in the local shops and pick up a hat with BMW and the shop name on it, well I tried. Could not really find any hats. Was told by several places that BMW would not allow them to put the shop name on the hat with the roundel. Shirts seem to be okay though. But I have notied most of the new shirts have BMW Motorcycles on the front with nothing else. The shop logo and name are always on the back.

    Was also shown some very large carpet mats at one shop that were made to be put down inside the front doors to welcome folks. Before the shop opened, BMW did their walk through and were upset that people would be walking across the roundel. The shop was told they could not have the mats on display for the public to walk on. The mats were in the shop area for the techs to walk on. By the front door? Plan black mats.
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    Registered User lkchris's Avatar
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    Quote Originally Posted by criminaldesign View Post
    My gosh, ridiculous stuff if you ask me.
    Oh, not a bit.

    If a company loses control of its logo, it loses control totally and completely and forever. You have to continually/constantly demonstrate you intend to protect your property.

    If you had a design as old and revered and respected as BMW's, you'd be protective, too.

    A lot of things in life wouldn't be so nice without copyright, trademark, etc., protection. Think music, art, literature, shop manuals, football/baseball stuff, on and on.

    No one is "entitled" to another's property.
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  4. #4
    RTFlyer
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    Quote Originally Posted by lkchris View Post
    Oh, not a bit.

    If a company loses control of its logo, it loses control totally and completely and forever. You have to continually/constantly demonstrate you intend to protect your property.

    If you had a design as old and revered and respected as BMW's, you'd be protective, too.

    A lot of things in life wouldn't be so nice without copyright, trademark, etc., protection. Think music, art, literature, shop manuals, football/baseball stuff, on and on.

    No one is "entitled" to another's property.
    I agree, but why wouldn't BMW themselves make (or license)a roundel patch and make it easily accessible to the marketplace??? It seems to me that most of the type of other businesses/organizations that you mention strive to create brand awareness and offer an incredible amount of merchandise with their logos. I'm certain I can get an Aerosmith TM t-shirt or even Boston Red Sox TM boxer shorts very easily if I chose. I'm certain that they both think that their brand is old and revered too. Why is it like pulling teeth to get decent BMW merchandise?
    Last edited by RTFlyer; 01-22-2010 at 06:06 PM.

  5. #5
    Lucky motorradmike's Avatar
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    Have to agree with lkchris this time.

    I have a hat but it's from BMW Lifestyle which I believe is owned by them.
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  6. #6
    Cannonball Rider #52 darrylri's Avatar
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    Quote Originally Posted by RTFlyer View Post
    I agree, but why wouldn't BMW themselves make (or license)a roundel patch???

    I'm guessing I can get a Ford, Benz, Volvo, or any other logo patch from that company (or licensee) who would be happy to put their brand out there.
    Unfortunately, it seems like BMW has decided to go for exclusivity. Most of the roundels you do see, like on the BMW riding gear, are tiny. Same with the key fob they sent me when I bought a new bike a couple years ago. It's the opposite approach from what Harley has done, which is to license their logo to just about every possible thing from beer to Zippo lighters.

    About 15 years ago I recall hearing a story from the owner of Cascade Motorcycles about the dealer meeting he had just been to. They brought out a model wearing a leather bomber jacket with a big roundel on the back. The dealers applauded. BMW then said that this was exactly what they were NOT going to make...

    This is one reason why the club logo issue continues to burn. Clubs only get to use the roundel in their approved logo, nowhere else. A part of the deal is that clubs may only sell merchandise with their logo (and hence, the roundel) to their members. A lot of clubs, therefore, make a separate line of merchandise with just their "signet", the part of the logo that is their own design. I'm part of the Vintage BMW Motorcycle Owners, and we do this. But a big red V with an R32 doesn't really mean a lot to people who aren't already interesed in vintage Beemers.
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    Registered User womanridge's Avatar
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    Don't mean to hijack, but I stopped in at a BMW dealer in Baden, Austria this past spring. The nice man gave me this. Their web address is on the back as well.

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  8. #8
    It is what it is. Bud's Avatar
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    Karen,

    Was that a BMW motorcycle dealer or an automobile dealer?
    I used to post here, but now I don't.

  9. #9
    criminaldesign
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    I deal with this stuff being a graphic designer. Along with creating a brand/logo, you have to produce a manual on the proper usage of brand/logo. Like how the logo will be used in black and white, color, monochromatic... all the possible different outputs.

    I understand a company not wanting to loose control of their property right and logo usage. ...but a patch and similar swag? You think the company would be all about the rider/driver creating awareness like RTFlyer mentioned. Not that BMW needs awareness though.

    You can go into a Harely shop and have about a gazillion different patches and such to choose from and not just the standard Harley shield. There's a ton of people out there that doesn't even have a Harley but have a handful of swag.

    It just comes across a bit pretentious. I don't know. I'm beating a dead horse here. I'm going to take a ride. Later, h

  10. #10
    Clay
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    I have (2) different key fobs from (2) different m/c dealers with the Rondel on one side and dealer's name on the other..so..what's the problem..?

  11. #11
    Still plays with trains. tinytrains's Avatar
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    Someone can correct me if I am wrong, but don't HD dealers have to pay a royalty on their shop shirts to HD?

    I think HD makes more off of merchandise than bikes.
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  12. #12
    not so retired henzilla's Avatar
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    BMW AG would not be happy with this as well I imagine...reminded me of a large orange sticker commonly seen in truck windows...I pulled in behind him one day

    As far as trademark usage...I cannot understand the freak out of a likeness as long as you were not trying to market anything different than the original...and were not selling hot dogs or deodorant called BMW with the logo in the name.
    And Houston...they do have a huge manual given out at the MOA rally to clubs...400 pages and still muddy

    anyways..the funny pic... good thing he is not BMW Carpentry...I blocked his plate # so he doesn't get sued due to me!
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  13. #13
    John D'oh
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    Do you suppose this is why no one gets a BMW tattoo...

  14. #14
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    I created my own policy. I don't advertise anybody's stuff unless they are willing to pay me. Life is less complicated now.
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  15. #15
    Still plays with trains. tinytrains's Avatar
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    Quote Originally Posted by henzilla View Post
    BMW AG would not be happy with this as well I imagine
    The truck owner has no problem. Trademark protection normally does not apply to personal use. That is covered by the first amendment. You can make logos for yourself all day long. The minute you sell them, give them away, or use them in your business, the laws apply. Artists are usually exempt as long as the logo is incidental to the work, not the reason for the work. A calendar with BMWs is not a violation, selling a "BMW Calendar" requires permission.

    We just went though all this recently in the model railroad industry.

    The person who made and sold the decal is the one whom BMW would be interested talking too.
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