However, I was pointing out that most of BMW's range is now being built to compete with the Japanese. The company has even said as much in some cases.
If you want to be competetive, that means you must expect to be subject to scrutiny and comparison on many levels. Most of the people I know who ride japanese bikes (and I'm one of them) do shop around.
The Italians, on the other hand, aren't playing that game. A Ducati is still distinctly a Ducati, a Moto Guzzi is still distinctly a Guzzi. They stand out in identity and most are sold to people who want to have one, period (they're not shopping around much, if at all).