 |
At the front of every adventure
is a BMW |
March 21, 2008 |
With thousands of square miles of excellent riding terrain literally on the doorstep, BMW GS owners in the USA are spoiled for choice when it comes to off-road riding. And with an ever-expanding Enduro segment, it is a smart move by BMW Motorrad USA to become the official AMA (American Motorcyclist Association) Adventure Riding Series Sponsor.
The AMA protects and promotes the interests of the world's largest group of motorcyclists. With over 265,000 members, it focuses on rights, riding and racing through its government relations work, by sanctioning road and off-road riding activities and overseeing professional and amateur racing events, such as the AMA Superbike Championship.
The AMA BMW National Adventure Riding Series is a new, yearly riding series of approximately 15 multi-day events designed specifically for adventure/dual-sport motorcycle enthusiasts. Similar in format to BMW's own XPLOR GS Ride concept, the rides are open to all AMA members and embrace riders of every brand of enduro-style, off-road motorcycles.
It is a truly national series with events taking place from coast to coast. Participating riders must be an AMA member to join the events, and those who have previously attended these kinds of activities have turned up on just about every brand of motorcycle that has a model in the 'Adventure Sport' category. As well as engaging existing GS model riders, the series sponsorship is a perfect opportunity for BMW Motorrad USA to open up the world of BMW to potential GS riders of the future.
With the rides taking place all over the United States, the key objectives of the sponsorship are obviously to bring added credibility to BMW's visible expansion within the off-road community, and by supporting these events on a local level, a significant increase in 'traffic' to the BMW dealer network is expected, according to BMW Motorrad USA's Community and Communications Manager, Laurence Kuykendall:
"BMW Motorrad USA is delighted to become the official sponsor for the AMA National Adventure Series. It is an ideal opportunity for BMW dealers to reach conquests in an active riding environment and reward their GS customers. Dealers who participated in our XPLOR GS riders achieved excellent parts and service business from existing owners, as well as selling many new motorcycles, as participants returned from rides lusting for the BMW they saw passing them in the dirt! Now, with the chance to get BMWs in front of non-BMW owners, the potential for dealers to make conquest customers in this segment is stronger than ever."
Details of the rides - which start in mid-April and continue up until the end of November - can be found by visiting www.amadirectlink.com/roadride/adv/ which also includes a description of the kind of terrain and crossings that participants are likely to encounter.
|
|
Need Help? 
