Milan's annual motorcycle show is just around the corner and BMW Motorrad is set with a series of exciting displays. EICMA is a top calendar date for the biggest names in motorcycle manufacturing and, as the first international trade show of the year, is traditionally used as a launch pad for the latest products.

From the world debut of two stunning Maxi-Scooters - made in Berlin - to a sneak peak at the 2012 RR and a look at the G650GS Sertao, BMW Motorrad will be showcasing something to suit every enthusiast. The BMW stand will also be adopting the latest technology to ensure visitors receive the latest information and downloads. Husqvarna Motorcycles, which has its headquarters just up the road in Varese, will also be sharing stand space for the first time, following the motorsport brand becoming a part of BMW Motorrad.

EICMA opens its doors in the Italian city on November 8 and runs until November 13 and is expected to draw many thousands of visitors over the course of the six-day event.

The visitors will be able to get the latest news about the 'here and now' as the two eagerly-awaited series production Maxi-Scooters are unveiled at the Milan fair. Furthermore, all the news on BMW Motorrad's entry into what it calls the Urban Mobility segment can be beamed direct to their smart phones. There will be a Bluetooth station at the stand, where visitors can connect directly to specially-prepared content and access a link to BMW Motorrad's dedicated Urban Mobility site. There will be a branded QR code for those who just want to swipe and go, and opportunities to subscribe to a dedicated BMW Motorrad Urban Mobility newsletter.

The other big news at EICMA is the breathtaking new S1000RR. The RR has been a huge international success story since it launched in 2009, taking the world of motorcycling by storm. While it's tough to improve on perfection, the 2012 RR has a host of technical improvements and design updates. The motorcycle's rideability has been enhanced, its torque is higher and the twisting force on the throttle 25 per cent lower, resulting in an all-round better ride. Newly launched to motorsports journalists at Valencia circuit in Spain earlier this month, the bike has to be seen to be truly appreciated - and EICMA is one of the first chances for the public to see it in the metal. Most visitors to the expo will be setting eyes on its clean lines for the first time.

Keeping the RR company will be the G650GS Sertao, which was unveiled at the beginning of the month in Brazil. The machine is an upgraded version of the G650GS, designed to have an even greater off-road capability, making it the ultimate motorcycle for adventure riders.

In addition to the very latest bikes already mentioned, EICMA is a chance to see the new motorsport signings, check out other great BMW Motorrad and Husqvarna 2012 machines, meet the WSBK heroes of the season and much more.

For EICMA tickets, visit: http://www.eicma.it/en/ and for more information on the latest innovations from the two brands, visit www.bmw-motorrad.com and www.husqvarna-motorcycles.com.